Business intelligence
Enterprise software like enterprise resource planning (ERP), enterprise asset management (EAM) or field service management is great at streamlining transactional processes. But not as good at providing visibility of patterns in these transactions, which often forces companies to undertake expensive business intelligence (BI) projects including third party data warehouses.
Even a reasonably sized ERP solution tends to generate tremendous amounts of data on a daily basis. And if this data is not tagged and processed alongside, you end with a huge data store that is of limited practical use. This calls for more proactive data warehousing, which comes under the domain of business intelligence.